April 04, 2005

I want my AL TV...

This is a good one. Al Gore has unveiled his new national network which will debute August 1 (no coincidence that this is the same date MTV was launched, I’m sure). It’s called “Current”.

Hmmm. Apparently the inventor of the Internet was so inspired by the flow of creativity in that medium that he plans to try and suck in the 18-34 year old demographic with a television network designed to be just as interactive.

The first national network created by, for and with an 18-34 year-old audience, Current will offer 24 hours of programming in a unique, short-form content format when it premieres August 1. Current will invite audiences to move beyond their roles as viewers to become active collaborators, encouraging them to help shape the network's content and fulfill its mission -- to serve as a TV platform where the voices of young adults can be heard.

"The Internet opened a floodgate for young people whose passions are finally being heard, but TV hasn't followed suit. Young adults have a powerful voice, but you can't hear that voice on television ... yet," said Gore, who serves as the network's chairman of the board. "We intend to change that with Current, giving those who crave the empowerment of the Web the same opportunity for expression on television. We want to transform the television medium itself, giving a national platform to those who are hungry to help create the TV they want to watch."

Okay, Al, very interesting. Of course they already have outlets on television for no-talent broadcasting wannabe’s. They’re called “public access channels”. Have you ever seen those? They’re all pretty much unwatchable.

Of course, I’m sure the “unwritten” talent evaluation policy will be “no Conservatives need apply”.

Hat tip: Drudge

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