California radio station KOMY began broadcasting Air America back in July and the station owner, Michael Zwerling, has been begging and pleading local advertisers to by ad time on the station. That's right, since the station began airing the Liberal programming not a SINGLE BUSINESS has purchased advertising time!

However it's sister station, KSCO, which broadcasts Rush Limbaugh's show, is virtually SOLD OUT of its available ad time.

Boo-freaking-Hoo!

Limbaugh suggested Zwerling change his strategy towards looking for donors rather than sponsors:

"I think this is the lesson for all of you who wish to show some sort of financial revenue income by carrying liberal radio. You have to orient yourself to fund-raising, not commerce. Commerce has never been part of the recipe here. ... This guy has made a terrible blunder. He thought liberal radio was about commerce and dollars and business and selling advertising, and that's not what it's about. ... You are doing something good for the cause."

Posted by: Gary at 04:34 PM | Comments (1) | Add Comment
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